For the launch of their latest cinema-line camera, the Canon EOS C50, Canon turned to me. The brief: no limits, no shortcuts - show the camera’s true power. Partnering with our friends at Scott Sports, we brought “DRIVEN” to life, a film that follows the raw perseverance of a road bike athlete and the technology built to keep pace.

 

Director: Antoine Janssens

Creative & Production Studio: TOAST Studios

Executive Producer:  Gilles Sandoz 

Line Producer: Gilles Sandoz & Katia Lallart

Talent: Simon Progin

DOP: Antoine Janssens & David Baumann (studio)

Photographer: Fergus Kennedy 

Assistants Camera:       

Quentin Schwarz @quentinschwarz_alta_tech

Sylvain Lugrin 

Julien Lederman 

Camera car / grip: Altamon Production 

FPV drone: Alexandre Coquoz 

Gaffer: Dylan Endrion 

Runner: Judith Henry 

BTS Footage: Nick Kennedy 

Editing: antoine janssens

Location Manager: 

Colorist: James Bamford – RASCAL COLOUR 

Music & Sound Design: Antoine Janssens 

VO: Brandon Thornhill 

Client: Canon 

Agency: Verri Media 

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Special thanks: Scott @bikeonscott @scottsports Hugues Kervyn @hugues_krvn